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Advantages and disadvantages of membership of organizations in the Czech Association for Rare Diseases (CAVO)
Stránská, Markéta ; Navrátil, Jiří (advisor) ; Moree, Dana (referee)
In my work, I want to focus on the perceived advantages and disadvantages of membership in the umbrella organization. This topic, I will discuss from the perspectives of the member organizations. This is a specific segment associations - the patient organizations focused to patients with rare diseases. It is clear that cooperation in the umbrella organization brings advantages, but it is probable that it can also bring some disadvantages. For my work I choose the Czech Association for rare diseases. In the Czech Republic is the only organization in the civil sector, focusing exclusively on rare diseases. The goal of the master thesis is to find out the perceived advantages and disadvantages, and how it is related to the level of activity of members of the umbrella organization. Further, I want to compare the data with the theoretical literature in order that differs. Theme of umbrella in the Czech Republic is almost unexplored. There are only a few expert papers in this area. That's why I decided to focus on cooperation in civil sector (organization focus on rare diseases), which is relatively unknown. Keys words: advantages of cooperation, disadvantages of cooperation, rare disease, advocacy function, information function, umbrella organizations, patient organizations, Czech Association for Rare...
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Marketing strategy of the Czech Association for Rare Diseases
Pelcová, Martina ; Lhotáková, Markéta (advisor) ; Kučera, Vojtěch (referee)
My thesis is focused on Czech Association for Rare Diseases funding. Primary objective was to create fundraising strategy for this organization. This strategy is now financed mainly by pharmaceutical companies, which causes conflict of interests. Secondary objective was to propose suitable marketing communication strategy. To achieve these goals, it was neccessary to clarify theoretical knowledge of nonprofit institutions first. In practical part of my thesis I select companies, which, I believe, could profit from cooperation with Czech Association for Rare Diseases most. There are also few ideas stated about communications and PR improvement of Czech Association for Rare Diseases.
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